Farmous Foods Pvt. Ltd. is a startup focused on creating innovative food products within the FMCG segment, with a focus on nutrition, variety and convenience. The company belongs to a larger group of businesses that have primarily worked on cosmetics, health & hygiene and other categories of FMCG products. While they have the business expertise and resources, they have only recently ventured into the food sector, which created a unique opportunity for me to engage with the business as a Food Consultant, to share insights into the intricacies of food culture and cuisine, flavour and quality, consumer engagement, and more.
In this role, I worked primarily with the brand, ‘Bhuna Pisa’, which creates ready-to-cook convenience foods based on the traditional cuisines of India’s diverse states. I conducted primary and secondary research into these cuisines, which continue to be used by the company’s product development team to create its range of products. I also worked closely with the company’s Food Technologist to fine-tune the flavours and characteristics of each product.
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