Turning traditional ingredients into marketable, culturally resonant products The Millet Beer Project is a pioneering initiative by Great State Aleworks, to use local, traditional ingredients like millets, into culturally resonant craft beers. In 2023, (UN International Year of Millet), joined the project to help grow its reach and impact. With growing attention to local sourcing in India’s craft beer sector, the project sought to support small millet farmers while creating p

Farmous Foods, a startup expanding into the FMCG food sector, set out to create ready-to-cook products that combined convenience with the richness of India’s regional cuisines. While the company had long-standing expertise in cosmetics and hygiene, food was a new market vertical —making it essential to build credibility through cultural authenticity and culinary insight. I worked with their brand Bhuna Pisa  to explore how regional cuisines could be translated into an FMCG fo

The annual Godrej Food Trends Report is a comprehensive food and beverage industry trend resource. I have been a part of the editorial...

Who Feeds Bengaluru is an exploratory research project I program in collaboration with Elizabeth Yorke and Anusha Murthy, the founders of...

I was commissioned by the department of Geography and International Development at University of East Anglia UK, to research and produce...

In 2016, I spent the better part of two weeks driving across the East Khasi Hills and Ri Bhoi districts of Meghalaya on an independent...