Millet Beer Project at Great State Aleworks
- unakarshivani
- Jul 28, 2024
- 1 min read
Updated: Mar 21
Turning traditional ingredients into marketable, culturally resonant products
Since April 2023, I've been a creative consultant with Great State Aleworks—a Pune-based craft brewery known for its modern, experimental ales—to grow their Millet Beer Project. My role involved connecting grassroots scenarios of millet farming with emerging food and beverage trends to integrate millets into the brewery’s beer portfolio and brand identity.
Between 2023 and 2024, the project successfully launched ten millet-based craft beers, including India’s first 100% millet-based, gluten-free craft beers, marking a meaningful step towards a localised, impactful craft beer culture.
Approach
Research & Analysis: understanding millet farming systems and contemporary trends in the context of craft beer
Sourcing Partnerships: creating a sourcing framework towards a more local and intentional supply chain between millet farmers and the brewery
Story Building: collaboratively developing stories, resources and thought leadership that highlight heritage ingredients within a modern brand story
Strategic Partnerships: facilitating collaborations with various stakeholders, for innovation, outreach and impact
Links